Saturday, October 30, 2010

Content & Form in Objectified


According Lauer in "Design Basics" Form is "purely visual aspect, the manipulation of the various elements and principles of design." and Content "implies the subject matter, story or information that the artwork seeks to communicate to the viewer.
The documentary "Objectified" we explored many different aspects of form and content in various scenes from the documentary as well as the documentary as a whole and by itself.
I think the content of the documentary focused on the idea that everything is the result of design, in that everyday objects, regardless of whether people realize it or not, are designed for people. In order to convey the content and purpose of the documentary, the filmmakers utilized the form to convey the content.
In the documentary, we open to a scene of a manufacturing facility and the idea that when people see objects, they think of how much it object is, what it is, and what it does and etcetera. In the content of the documentary, they also emphasize how all objects were designed a certain way for a reason. The form of this idea was also conveyed in the introduction of the documentary. When we looked at how this chair was made we were shown how every part of it was created, the shaving of the chair leg and the puncturing of a hole on the back of the chair.
So, why was there a hole in the back of this "air chair"? Well, since it was a air chair, maybe the chair was designed to be light, so people can move it around easily. Maybe the hole on the back of the chair could allow the chair to be hooked onto something for stability or even for decoration.
We also see the interaction of form and content within the documentary. A big example shown was that of the vegetable peeler. When a design company heard that a typical metal handled vegetable peeler was not ergonomically comfortable, the company set out on improving the design of the vegetable peeler. They replaced the metal handle with a handle that was ergonomic. The handle was thicker, so the grip on it is more stable, there were grip ripples on the handle as well, and it curved to fit into the hands of average hand sizes.

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