The Importance of Typography

Countless times have I seen self proclaimed "designers" make one mistake when designing logos, slideshows, or anything that contains words or text.

Designers put in lots of effort into the design of a product, on the image itself --spending hours upon hours on the placement of the image, the timing of a picture slideshow or video seemed to be the main focus. However, I see the one downfall of these designs--the text or typography. Many designers do not realize the importance in aesthetics typography really makes when it is present through any medium.

There are different types of font and letters to match different occasions.

When we go on youtube.com we commonly find picture slide shows with captions and subtitles that do not match the theme of the slideshow at all. To make things worse, when people attempt to be fancy and use fancy fonts for designs, they use designs for the wrong occasion.

Within a comic strip, graphic artists do not use the font " Times New Roman" for their text. Instead, many use fonts with a lighter comedic font to convey their messages. A common text used for comics is the "comic sans" text.

When artists create designs that are meant to have a comedic effect, the "Times New Roman" font would not usually fit the theme.

Many designers do not pay attention to the importance of what type of font or typography can do for the aesthetics of a design, but luckily more popular designers do not that have such a problem.

Typography in general is very important and can be a design all on its own.