Sunday, November 7, 2010

Word and Image in Advertisements


Advertisements in general incorporate the use of word and image to illustrate a point.
Advertisements can include all kinds of media, mostly ones of posters and television commercials.
There is always a certain amount of interaction between text and image(s) throughout kinds of advertisements, but I noticed especially that the television advertisements against the use of drugs use the interaction of word and image to show the viewer how bad drugs are. Many of this anti drug advertisements consist of silent teenagers either succumbing to doing drugs because of peer pressure or silently walking away from drugs then a black screen of very few words. Some are very simple like "say no to drugs", or "we don't need drugs" stuff like that. If television ads just had the text of "say no to drugs" than it would not be as effective. When we pair a simple message like that with images of children that both parents and other children can relate to suddenly the anti drug words seem to make a bigger impact.
Another example of the interaction of word and image on anti drug posters are ones like these:


In these posters, it is evident that without the interaction of both word and image it changes the meaning being conveyed altogether. Without the texts on the bottom of the image, the point being conveyed is completely opposite. The cocaine being spread on the notebook that says awesome, without the text on the bottom it would seem that the poster was conveying just how "awesome" using cocaine is.
This the same the other way around. Without the image of "cool" written with the cigarette butts, the text on the bottom would have less of an impact of what the poster is trying to convey. Without the image how would the viewer know exactly how we "just ruined" our body.

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